KKIDS_CELL × CAIS RECICLA is a project where creativity and social purpose merge to generate real impact.
Cais Recicla is a social workshop dedicated to involving people in economic distress in craft-based activities that turn old, discarded advertising tarpaulins into value-added products.
Developed by KKIDS_CELL, the creative and consultancy laboratory founded by Jorge Moita, the project promotes meaningful connections between communities, materials and circular innovation. Through hands-on workshops, participants gain skills, autonomy and confidence, while giving new purpose to materials that would otherwise go to waste.
Designed to highlight a significant collective problem, this initiative aims to foster cooperation, reduce waste and ultimately contribute to poverty eradication — benefiting both people and the planet.
Key Highlights
Material Transformation
Reuse of old tarpaulins, industrial textiles and car seatbelts.
Social Impact Workshops
Creative skill-building for individuals facing economic vulnerability.
Value-Driven Products
Unique pieces that carry identity, history and purpose.
Applied Circularity
A full cycle of collection, selection, transformation and reintegration.
Design as Storytelling
Each product communicates a broader social and environmental narrative.
Social Impact
Supports individuals living in vulnerable socioeconomic contexts.
Engages and empowers the Indo-Asian migrant community in Lisbon/Almada (page 2 of PDF)
Reduces industrial and advertising waste.
Promotes sustainable design practices.
Raises awareness about poverty and social invisibility.
“Designed to communicate a significant collective problem, this project aims to eradicate poverty through cooperation, recycling and meaningful connections.”
Download full project here